Monarch In The News

Home furnishings retailers are freeing up large amounts of cash for business operations with Retailers Processing Network (RPN), the credit card processor for the Dovetail Alliance.

Many home furnishings retailers have been required by processors to establish cash reserves—of 15 percent to as much as 25 percent of monthly credit card volume—to insulate the processing bank against charge backs and other

Know your target customer and give the products they desire, the services they need, and a great shopping experience.

Given today’s economy, Walgreens has captured attention across the retail landscape by boosting sales and revenues as it freed up $500 million by trimming excess SKUs.

Last month, the 109-year-old chain announced its “consumer-

Believe it or not, an economic downturn can have a silver lining for marketers. Consumers may be more cautious about their spending but it doesn’t mean they stop. They just become more selective; and they focus on advertisers who continue promoting their products and services because they’re perceived to be more reliable and financially sound.

In fact historical data has proven time and time again that

The experiences we most remember are those that were presented to us on a deeper level. When we emote, we remember. The great jingles of the 1940’s through the 1970’s made us happy. We wished together to be Oscar Meyer Wieners.

Unfortunately, over the past few decades much of the advertising industry has come to regard jingles as an ad form that crumbled after “Bum-Bum-Bumble Bee Tuna”.

Your ultimate goal is to help shoppers connect the dots. Qualitative research methodology supports the retailer’s ability to do that. Female shoppers, for instance, tend not to focus on prices until they find something they like, while male shoppers look at price tags on everything.

As the upset at the recent New Hampshire primary demonstrates, what people say and what they do are not always one

Does Your Advertising, Communication and Brand Image Tell Consumers What Your Store’s Really About?

Jodi Zippo had a problem the autumn before last. She owned a Norwalk store in Englewood, Colo., that found itself without product after the manufacturer’s bank closed it down in fall 2008. Determined to stay in business, Zippo decided that November to re-brand her operation as BellaLu Home & Design