Media: Maximizing your ROI

Even the most outstanding creative product is meaningless unless it is seen, heard or experienced by your customers and prospects. True, we focus on messaging and production, but never at the expense of brilliant media planning and tenacious media buying.

Which leads to the question - why hire an outside service to handle media?

• Through our proprietary methodologies, we know what works and, of equal importance, what does not. We have been in every market in North America, working both regional and national accounts, so we understand true costs on a market-by-market basis.
• We measure the effectiveness of your campaigns to constantly eliminate wasteful expenditures. Every market is different and the shotgun approach is never cost-efficient. We narrow the field so every dollar is well spent.
• As a disinterested party, we are not influenced by local or personal relationships. We only care about making the best possible plan and buy - and we conduct formal audits to make sure expenditures are fulfilled. Further, our involvement lifts the burden of managing the media process off our client’s management.
• Form is content. The media chosen to get out a message can sometimes dictate or alter that message. This is why we conduct comprehensive studies of markets and opportunities before tackling a client’s messaging. We make sure both work hand-in-hand to be as powerful as possible.

Monarch’s media practice focuses on four main disciplines:

Planning

Good media planning demands an integrated approach which finds the right balance in all appropriate formats — from television, radio and print outlets to the internet, direct mail, email, public relations and everything in between.

Buying

Good media buying calls for a hands-on negotiating style. Unlike traditional agencies, we sometimes get on airplanes and negotiate buys face-to-face with media reps. As a result, we have relationships and insider knowledge in markets across America.

Performance Analysis

We conduct exhaustive analysis of the message and delivery to make sure your positioning and the mediums used are relentlessly leveraging your existing customer base, capturing new prospects and maximizing your ROI.

Audits of Buys

We conduct comprehensive audits of affidavits to insure that every penny is spent as planned. The mix is continually scrutinized and adjusted to take advantage of new-media opportunities and cost efficiencies.

Formats:

• Broadcast Television, Cable and Radio
• Magazines, Newspaper and Preprints
• Direct Mail
• Out-of-Home: outdoor, transit, mobile, wall projections, signage, legal graffiti
• Media Promotions
• Media Audits
• Competitive Tracking & Mystery Shopping
• Internet and Mobile
• Multi Cultural and Emerging Media