Even the most outstanding creative product is meaningless unless it is seen, heard or experienced by your customers and prospects. True, we focus on messaging and production, but never at the expense of brilliant media planning and tenacious media buying.
Which leads to the question - why hire an outside service to handle media?
Monarch’s media practice focuses on four main disciplines:
Good media planning demands an integrated approach which finds the right balance in all appropriate formats — from television, radio and print outlets to the internet, direct mail, email, public relations and everything in between.
Good media buying calls for a hands-on negotiating style. Unlike traditional agencies, we sometimes get on airplanes and negotiate buys face-to-face with media reps. As a result, we have relationships and insider knowledge in markets across America.
We conduct exhaustive analysis of the message and delivery to make sure your positioning and the mediums used are relentlessly leveraging your existing customer base, capturing new prospects and maximizing your ROI.
We conduct comprehensive audits of affidavits to insure that every penny is spent as planned. The mix is continually scrutinized and adjusted to take advantage of new-media opportunities and cost efficiencies.