Monarch Advertising :: A Media-based Brand-building Advertising Firm in the Boston Area

research

If you’re selling things that Betty buys, better see the world through Betty’s eyes.
Defining your brand always begins with grass roots research on your market, customers, prospects, employees and competitors. At Monarch, we’re obsessed with research because great advertising simply cannot exist without it. The end goal is a detailed understanding of:

Your product or service - what it promises and what it actually delivers
Your customers - why they are driven to you and how they see themselves in your offerings
Your competition - their strengths and weaknesses
Your market - specifically, where your best prospects can be found
Your opportunities - what is needed to turn your customers into promoters of your company
Media FTP Upload - Client media upload page.

Most folks think that research is complex and costly. In truth, the process is driven by common sense and should be very simple and straightforward. Additionally, it can be largely facilitated by your staff to minimize costs.

Planning
Good media planning demands an integrated approach which finds the right balance in all appropriate formats — from television, radio and print outlets to the internet, direct mail, email, public relations and everything in between.

Buying
Good media buying calls for a hands-on negotiating style. Unlike traditional agencies, we tend to get on airplanes and negotiate buys face-to-face with media reps. As a result, we have relationships and insider knowledge in markets across America.

The key is to be smart — to make impressions on your customers in a very cost-effective manner and to continually analyze and adjust the plan to maximize your return on investment.

market analysis

Our performance is measured in your growth.
At Monarch, we analyze the effectiveness of campaigns to make sure that your message is resonating with your clients and that every project is helping you increase sales, margins and profits.

In terms of media, we conduct comprehensive audits of affidavits to insure that every penny is spent as planned. The mix is continually scrutinized and adjusted to take advantage of new-media opportunities and cost efficiencies.

Market positioning is also tested to insure that your company is best branded for future growth. Our role as strategic partners requires us to stay true to your business, customers and vision ... and to help you build an enduring brand brick by brick.