No amount of research, data-mining and analysis are relevant unless their findings are translated into a compelling message: a message in which your prospects can see themselves, a message that makes your company a destination.
The message must amplify strengths, marginalize weaknesses, be opportunistic, smart and speak to your customer in a way in which they can see themselves. The message must be crafted to fit their life, because that is what ultimately makes them care.
Look at our portfolio in the TV & Film, Print and Web sections of this website and you’ll see examples of work that is both strategic and cool. We never strive to simply be ‘clever’. We always aim to produce work that is smart, credible and relevant.
Above all, we never forget that the effectiveness of our work is directly reflected in our client’s profitability. As one of our heroes, David Ogilvy, once said, “... if it doesn’t sell, it isn’t creative.”
Our pursuit of work like this is relentless. It is what ultimately separates us from other Agencies and earns the respect of our colleagues and clients.